Hi, I’m Minoo Marasi,
a designer whose journey weaves together technical expertise, creative expression, and a passion for human connection. My background in Electrical Engineering, with a focus on Electronics and Sustainable Energy, shaped my analytical mindset and introduced me to the possibilities of sustainable solutions in design.
Professionally, I’ve explored the intricacies of architectural hardware and embarked on an entrepreneurial journey with my own jewelry business, where I handled every aspect from ideation to fabrication and storytelling. These experiences have deepened my understanding of how objects can serve as both functional tools and vessels of meaning.
Currently, I’m pursuing a master’s in Industrial Design at the University of Illinois Chicago, a path that has challenged me to expand my perspective on what design can achieve.
My Approach
I view design as a way to foster connection—between people, emotions, and the spaces we inhabit. My approach focuses on exploring how objects and wearable designs can go beyond utility to address emotional and behavioral needs, creating a sense of comfort and grounding in the everyday.
This mindset stems from my growing interest in human-centered and assistive design, where I investigate how wearable objects and adornments can impact well-being, soothe anxiety, or influence behaviors, especially through tactile sense. My work often pivots toward themes of interaction, materiality, and emotional resonance, driven by a desire to make design feel personal and intentional.
Inspired by my Persian heritage and its rich tradition of storytelling and craftsmanship, I aim to create designs that are deeply thoughtful and enduring. For me, design is about shaping meaningful experiences—crafted with care, connected to humanity, and attuned to the world around us.